Salesforce AP-212 : Loyalty Management Accredited Professional

  • Exam Code: AP-212
  • Exam Name: Loyalty Management Accredited Professional
  • Updated: Aug 17, 2026
  • Q & A: 106 Questions and Answers

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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Loyalty Management Fundamentals15%- Identify key business outcomes loyalty management drives
- Explain loyalty program types and structures
- Describe the core concepts of loyalty management
Topic 2: Partner Management10%- Configure loyalty partners and relationships
- Set up partner earning and redemption rules
- Manage partner program participation
Topic 3: Points and Rewards Management20%- Manage loyalty currency (points) operations
- Configure reward types and catalogs
- Process point transactions (earning, redeeming, adjusting)
- Implement point expiration and adjustment rules
Topic 4: Analytics and Reporting10%- Analyze member engagement and program performance
- Monitor loyalty metrics and KPIs
- Use Loyalty Management reporting features
Topic 5: Member Management20%- Manage member enrollment and registration
- Create and manage loyalty program members
- Configure member tiers and benefits
- Implement member lifecycle stages
Topic 6: Loyalty Program Configuration25%- Design tier structures and qualification criteria
- Implement program mechanics and journey milestones
- Configure earning and redemption rules
- Set up loyalty programs, rules, and promotions

Salesforce Loyalty Management Accredited Professional Sample Questions:

1. Which two actions should an Administrator execute when a tier is changed manually?

A) Assign Member Tier Benefits Action
B) Create a scheduled job to perform tier change.
C) Process Transaction Journals batch job
D) Process Member Benefit Action


2. A member reaches out to the Member Services team regarding points that have expired and requests to restore them. The Loyalty program has a fixed model expiration for non-qualifying points.
How should the Member Services Agent restore the expired points and also set them to expire in the next two months?

A) Edit the 'Credit' ledgers corresponding to the points that expired and extend the expiration date to two months from the current date
B) Edit the Loyalty Member Currency record to restore the Points Balance and set the 'NextExpirationDate' field to two months from the current date
C) Delete the transaction journal that expired the points and re-run the expiration Data Processing Engine job after two months
D) Use 'Adjust Points' action on Loyalty Program Member page to credit points and select the Points Expiration Date as two months from the current date


3. Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?

A) Create a Loyalty program tier with member benefits to keep customers engaged.
B) Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
C) Define a transactional point-based program, in which one point is earn for every dollar spent
D) Issue tickets to a concert to any Loyalty member that posts a product review on social media
E) Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities


4. A Marketing Manager is trying to find a dashboard that shows a reward programs progress but does not see any reports or dashboards with this information.
What does an Administrator need to do to present Loyalty Program data to the Marketing Manager?

A) Search Salesforce AppExchange for Loyalty Analytics apps.
B) Create a permission set to run reports and assign it to marketing users.
C) Modify the Marketing user profile to include permission to run reports.
D) Enable CRM Analytics and create a Loyalty app.


5. What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?

A) To enable the purchasing of products and take payment.
B) To be able to send personalized marketing emails in batches.
C) To offer promotions in real-time to customers.
D) To create unified profile from multiple source of truth and build a golden record.


Solutions:

Question # 1
Answer: A,D
Question # 2
Answer: D
Question # 3
Answer: A,D,E
Question # 4
Answer: D
Question # 5
Answer: C

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