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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. When developing metrics for a company, which of the following is a consideration in this process?

A) The audience for the measurement (e.g. executives, middle managers)
B) All of the above
C) The scope of the measurement (e.g. business unit-wide, project-wide)
D) The time-frame of the measurement (e.g. past results, current performance)

2. Which of the following are quantitative market research techniques?

A) All of the above
B) Surveys
C) Customer visits
D) Secondary research

3. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Make significaant investment in product improvements
C) Sell the product while it is still making money
D) Take as much profit from the product as possible

4. Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?

A) Assigning engineers to more than two projects starts to reduce their productivity
B) Engineers work just as well on five projects as they do on one
C) It it best to have engineers each work on just one project
D) Engineers get more productive the more projects they work on

5. Secondary research should be conducted...

A) when ethnographic research cannot be conducted.
B) after primary research.
C) before primary research.
D) mainly during the late stages of a project.

Solutions: