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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Web Analytics Reporting and Metrics | - Conversion and funnel analysis - Standard reports and KPI interpretation |
| IBM Coremetrics / Digital Analytics Fundamentals | - Coremetrics architecture and data collection model - Tagging implementation and JavaScript page tagging |
| Segmentation and Marketing Optimization | - Customer segmentation and audience definitions - Campaign tracking and optimization techniques |
| Implementation and Data Validation | - Tag validation and debugging - Data quality assurance and troubleshooting |
| Privacy, Governance, and Best Practices | - Best practices for enterprise analytics deployment - Data privacy considerations in analytics tracking |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Question 1
where can you access visitors options for retargeting within the Explore interface?
A. Search and intelligent Offer.
B. AdTarget and LiveEmail.
C. Search and AdTarget.
D. Intelligent Offer and LiveEmail.
Question 2
What is the Coremetrics TagBar?
A. A plug-in for Opera that displays Coremetrics Tag information for a given page.
B. An interface that displays an individual list of tags collected by the test system.
C. The main reporting interface for Coremetrics.
D. A plug-in for Internet Explorer that displays Coremetrics Tag information for a given page.
Question 3
What are the main functions of the Category Definition File?
A. Define category hierarchy.
B. Map category names to category IDs.
C. Map category names to category IDs and define category hierarchy.
D. Determine which category ID values are accepted or rejected.
Question 4
Which of these languages does Coremetrics not currently support?
A. Korean
B. French
C. German
D. Spanish
Question 5
Which of the following Coremetrics applications listed below does NOT support retargeting (importing visitor segment definitions into AdTarget)?
A. Coremetrics Lifecycle
B. None of the above.
C. Coremetrics Search
D. Coremetrics Explore
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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