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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Design and Execution | - Campaign canvas and workflow design - Program automation and orchestration |
| Segmentation and Targeting | - Dynamic content and personalization - Contact segmentation and data management |
| Data Management and Integration | - CRM integration concepts (e.g., Salesforce integration) - Data import, export, and synchronization |
| Reporting and Analytics | - Dashboard and insight interpretation - Campaign reporting and performance analysis |
| Eloqua Marketing Platform Administration | - User management and security configuration - Instance setup and configuration |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which is NOT a good use case for email groups? (Choose the best answer.)
A) enabling Sales with custom Engage templates
B) supporting different organizations
C) limiting the frequency of emails
D) managing different content types for email
2. To set up a new SFTP connection in Eloqua, you need to __________.
Response:
A) Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Password.
B) Create a new data Import via the Data Import and Export settings, then configure the Document Root, Username, and Password
C) Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Server Port. The user will be prompted for password on each upload.
D) Create a new data Import via the Data Import and Export settings, then configure the Server URL making sure you install the relevant SSL certificate.
3. In which two ways can you create a view within Eloqua to show select contact field and account field values together? (Choose two.)
A) Within the "Fields and View" window, you can link a contact view with an account view that will show both field sets when selected.
B) Within the "Fields & View" window, you can create a customized view containing both contact and account fields.
C) Create a custom contact report within Insight, pulling in attributes from the account table
D) Choose "View Account Details' within the settings of a shared list containing the contacts you chose
4. Which is NOT possible within Program Builder? (Choose the best answer.)
A) Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
B) Assign ownership of a contract randomly through a round robin assignment.
C) Send an email to an email address within a custom object record.
D) Concatenate two fields values into a single contact field using the CWM app.
5. What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.)
A) average engagement rate
B) anticipated open data
C) historical open data
D) current click rate
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A,B | Question # 4 Answer: B | Question # 5 Answer: C |
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