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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Core capabilities and use cases - Solution overview and architecture |
| Audience Segmentation and Personalization | 20% | - Content creation and personalization rules - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic |
| Data Integration and Management | 25% | - Data sources and identity resolution - Sitemap configuration - Integration with Salesforce and Marketing Cloud |
| Setup and Administration | 20% | - Compliance and data governance - User roles and permissions - Account and workspace configuration |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Reporting, analytics and optimization - Customer journey design |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What is the unified customer profile?
A) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A profile view for administrators to see activity across all of the customer touch points
D) A unified view of all customer activity across, websites, web applications, mobile store, call center
2. What are the three ways segments are used in Interaction studio?
A) Recommending products
B) Targeting for campaigns
C) Set goals and filters
D) Analytics, trends and engagement
E) Creation relatedlists within salesforce CRM
3. Which data feed integrates purchase data into a profile in interaction studio?
A) Conversion feed
B) Interaction feed
C) Catalog feed
D) Transaction feed
4. How many total global goals and filters can you define for your dataset in IS?
A) Unlimited
B) 64 total for both filters and goals
C) 300 total between filters and goals
D) 25 filers and 25 goals
5. Which data feed integrates external system data into a user's profile levargaing identity attributes?
A) Catalog Feed
B) User Feed
C) Interaction feed
D) Identity feed
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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