Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 05, 2026
  • Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing and Customer Journeys20%- Email marketing execution
  • 1. Customer journey automation
    • 2. Email templates and personalization
      Topic 2: Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. User and security configuration
        • 2. Marketing application settings
          Topic 3: Analytics and Reporting10%- Marketing performance analysis
          • 1. Campaign analytics and KPIs
            • 2. Reporting dashboards
              Topic 4: Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Segmentation and targeting
                • 2. Lead creation and scoring
                  Topic 5: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                  • 1. CRM data sharing
                    • 2. System interoperability
                      Topic 6: Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign planning and setup
                        • 2. Campaign tracking and monitoring

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. How can you generate a mailing list of Microsoft Dynamics Marketing contacts who meet specific criteria?

                          A) Create a list.
                          B) Use the Advanced Find feature.
                          C) Create a query.
                          D) Use the Quick Find feature.


                          2. You are creating a file library that has the default security settings. You select the Publish check box.
                          What happens when you click Submit?

                          A) Microsoft Dynamics Marketing publishes the folder and the folder contents become available only to system users.
                          B) Microsoft Dynamics Marketing sends the folder to an administrator for approval.
                          C) Microsoft Dynamics Marketing publishes the folder and the folder contents become publicly available.
                          D) Microsoft Dynamics Marketing sends the folder to an administrator to apply folder security.


                          3. Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
                          How can you create all the contacts and add them to the marketing list at the same time?

                          A) Import the registrations into the marketing list
                          B) Use the Mass Update option.
                          C) Import the contacts into the marketing list.
                          D) Use the Microsoft Excel option.


                          4. You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
                          Which two records can you convert the estimate items to? Each correct answer presents a complete solution.

                          A) Client Quote
                          B) Sales Order
                          C) Expense
                          D) Vendor Quote


                          5. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
                          Which records track the contacts who confirm that they will attend the event?

                          A) response records
                          B) registration records
                          C) lead records
                          D) fulfillment records


                          Solutions:

                          Question # 1
                          Answer: A
                          Question # 2
                          Answer: D
                          Question # 3
                          Answer: B
                          Question # 4
                          Answer: A,B
                          Question # 5
                          Answer: C

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