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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains |
| Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs |
| Lead Management | 24% | - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content |
| Email Marketing | 20% | - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create a list using a segmentation rule, then use completion actions on a form for the actions
- B. Create an automation rule with rules to segment the prospects and actions send the emails
- C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
Correct Answer: D 🗳️
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Marketing Cloud Account Engagement Business Units
- B. Einstein Campaign Insights
- C. Einstein Lead Score
- D. Einstein Behavior Scoring
Correct Answer: B 🗳️
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LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Set up a form handler
- B. Use another third-party form
- C. Replace with a Marketing Cloud Account Engagement form
- D. Maintain the current form
Correct Answer: C 🗳️
What factors are involved in determining email deliverability?
- A. Sender ID
- B. Domain Keys
- C. CAN-SPAM
- D. Sender Policy Framework (SPF)
- E. Whitelist
Correct Answer: B,C,D 🗳️
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. A link to assign licenses and permission sets
- B. Campaign send limits
- C. A link to Salesforce Engage training resources
- D. A link to download Engage Alerts for Mac
Correct Answer: C,D 🗳️



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