Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Sep 16, 2026
  • Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Visitors and Prospects8%- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
Administration11%- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to configure and manage email sending domains
Engagement Studio17%- Describe how to analyze Engagement Studio performance
- Explain how to test and activate Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Explain how to design and build Engagement Studio programs
Lead Management24%- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin
- Explain how to configure and manage scoring and grading
- Explain how to use automation rules for lead management
Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Explain how to create and publish landing pages
- Describe how to use dynamic content
Email Marketing20%- Describe how to manage email templates
- Explain how to analyze email performance metrics
- Explain how to use dynamic content in emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

  • A. Create a list using a segmentation rule, then use completion actions on a form for the actions
  • B. Create an automation rule with rules to segment the prospects and actions send the emails
  • C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
  • D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

  • A. Marketing Cloud Account Engagement Business Units
  • B. Einstein Campaign Insights
  • C. Einstein Lead Score
  • D. Einstein Behavior Scoring
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

  • A. Set up a form handler
  • B. Use another third-party form
  • C. Replace with a Marketing Cloud Account Engagement form
  • D. Maintain the current form
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #4

What factors are involved in determining email deliverability?

  • A. Sender ID
  • B. Domain Keys
  • C. CAN-SPAM
  • D. Sender Policy Framework (SPF)
  • E. Whitelist
Reveal Solution  Discussion  0

Correct Answer: B,C,D  🗳️

Question #5

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  • A. A link to assign licenses and permission sets
  • B. Campaign send limits
  • C. A link to Salesforce Engage training resources
  • D. A link to download Engage Alerts for Mac
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

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