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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene - Implement SQL activities for data processing - Build and manage automation workflows |
| Topic 2: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state |
| Topic 3: Reporting and Analytics | 14% | - Configure and interpret standard reports - Track engagement and conversion metrics - Build custom reports and dashboards - Analyze campaign performance - Provide actionable insights and recommendations |
| Topic 4: Marketing Cloud Configuration | 18% | - Configure lists and populations - Set up users, roles, and permissions - Implement data management and data extensions - Configure account settings and business units - Manage sender profiles and deliverability settings |
| Topic 5: Customer Journey Design | 18% | - Map customer journeys across channels - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Implement triggered and real-time journeys |
| Topic 6: Email Marketing | 18% | - Create and optimize email content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies - Configure AMPscript for dynamic content |



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