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Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing and Content | 15% | - Email performance reporting - Email templates and personalization tags - Dynamic content and A/B testing - Email deliverability and compliance |
| Topic 2: Reporting and Analytics | 10% | - Integration with Salesforce reports - Visitor and prospect activity reports - Pardot campaign and ROI reporting |
| Topic 3: Salesforce Integration | 20% | - Pardot-Salesforce connector configuration - Campaign and lead/contact sync - Custom field mapping and sync rules - Bi-directional data synchronization |
| Topic 4: Pardot Administration and Overview | 15% | - Recycle bin and data governance - Email domains and authentication - User management, roles, and security - Pardot account setup and navigation |
| Topic 5: Automation and Lead Nurturing | 25% | - Page actions and custom redirects - Automation rules and completion actions - Engagement programs and drip campaigns - Form handlers and landing pages |
| Topic 6: Prospect and List Management | 15% | - Scoring and grading models - Prospect records and visitor tracking - Segmentation rules and filters - Static, dynamic, and test lists |
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