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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Randomization
B) Continuity
C) Flighting
D) Pulsing

2. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with the executive to discuss the executive's concerns more specifically.
B) Develop communication plans designed to improve employee engagement.
C) Meet with direct reports to discuss the need to make employee engagement a top priority.
D) Contact Human Resources for more information about the employee engagement survey and the survey results.

3. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Source stock photos that would imply strong organizational diversity.
B) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
C) Collect information about the organization's diversity practices and metrics and share with employees.
D) Define what the organization wants to achieve through their diversity, equity, and inclusion program.

4. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) leaders need to feel important so they want to be notified first.
B) so there is time to print new business cards.
C) to ensure they have the information needed to communicate with others.
D) media tends to distort messages.

5. The corporate communication function in a large corporation should report to which business unit?

A) Marketing and Advertising
B) CEO or other top executive
C) Investor Relations
D) Human Resources

Solutions: