Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Sep 15, 2026
  • Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Analysis26%- Perform exploratory analysis and interpret results to provide insights
  • 1. Analyze customer journeys
  • 2. Interpret business trends
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Choose correct components for analysis
  • 1. Use attribution models
  • 2. Select dimensions and metrics
Topic 2: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
Topic 3: Reporting32%- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges
- Determine appropriate visualizations or tables to address business questions
  • 1. Select visualization types
  • 2. Configure reporting tables
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
Topic 4: Components30%- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

  • A. Report Delivery Frequency
  • B. Export File Format
  • C. Data Retention Policies
  • D. Data Source Permissions
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

Question #2

Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

  • A. Apply a fallback metric for revenue tracking.
  • B. Recreate the calculated metric using campaign event types.
  • C. Enable cross-channel campaign tracking.
  • D. Map the correct campaign events to the revenue metric.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

Which field must be defined when configuring a data view for multi-channel reporting?
Response:

  • A. Identity Field
  • B. Data Refresh Interval
  • C. Campaign Activation Date
  • D. Metric Calculation Rule
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:

  • A. Adjust the campaign priority settings.
  • B. Update the date range to cover the entire quarter.
  • C. Create a custom metric for campaign tracking.
  • D. Enable identity resolution for all campaign events.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

  • A. Email 5 is attributed $38.4 million in order value during the attribution window.
  • B. Email 3 had the greatest average attributed order value per email click.
  • C. Email 4 was the last email clicked before orders totalling $54.3 million.
  • D. Email 2 generated the highest click-to-order ratio.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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