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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Text
B) Summary Number
C) Flowchart Visualization
D) Summary Change

2. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Profile Attribute Assignment
B) Dynamic Segment Rule
C) Event Filter by Date Range
D) Calculated Metric Based Filter

3. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Change the export format to a compatible file type like CSV or Excel.
B) Enable calculated metrics in the report.
C) Increase report delivery frequency to daily.
D) Recreate the report with new data filters.

4. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
B) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
C) The data view with product analytics and email survey data only.
D) The data view with email send data, web analytics data, sales data, survey information, and product classification information.

5. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Conversion Time
B) Session
C) Custom Time
D) Person

Solutions: