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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Topic 2: Subscriber Data Management | 18% | - Data import, export, and quality management - Data extensions, relationships, and data architecture - Contact model design and implementation - Preference and profile center configuration |
| Topic 3: Channel Management | 16% | - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality |
| Topic 4: Setup | 38% | - Integration configuration and management - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features - Business units, user accounts, and permission settings |
| Topic 5: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question 1
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Allowlist
B. Single Sign on Authentication
C. Field Level Encryption
D. Advanced Audit Trail
Question 2
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
A. Managing the Enhanced SFTP
B. Enabling Mobile Connect
C. Configuring Journey Builder
D. Setting up the Data Structure
Question 3
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
A. A custom text version will be sent with your HTML email.
B. An auto-generated text version will be sent with your HTML email.
C. Open and click activity are tracked in either version.
D. The email will avoid detection by various SPAM filters.
Question 4
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A. Journey Builder
B. Mobile Push
C. Contact Builder
D. Mobile Connect
Question 5
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
A. Emails Studio Settings
B. Campaign Settings
C. Content Builder Settings
D. Account Settings
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,C | Question 3 Answer: B,C | Question 4 Answer: A,B | Question 5 Answer: C |
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