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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Intelligence
B) Einstein AI
C) Marketing Cloud Personalization

2. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A) Deploy Multi-Org with a single Marketing Cloud Account
B) Deploy separate Publication Lists for each region within one account
C) Separate regions into business units and apply Subscriber Filters
D) Filter data view permissions at the subscriber level

3. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A) Distributed Marketing
B) Distributed Sending
C) Marketing Cloud Connect

4. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) Minimum password length is 12 characters.
B) By default, the password will be the password of the logged-in user.
C) By default, the username is the MID for the current Marketing Cloud MID.
D) Once created, the user will need to be activated in order to use the SFTP.

5. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) Purchase a new private Domain for use in CloudPages
B) CloudPages must use pages.ntmarketing.com
C) CloudPages must use the SAP domain
D) Purchase a new SAP for de-special.ntmarketing.com

Solutions: