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IBM 000-M248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos Solution Portfolio | - Core product capabilities
|
| Topic 2: Target Customers and Business Challenges | - Midmarket customer characteristics
|
| Topic 3: Sales Qualification and Opportunity Identification | - Sales process
|
| Topic 4: IBM Cognos Midmarket Value Proposition | - Business Analytics overview
|
| Topic 5: Licensing and Deployment | - Packaging and implementation
|
| Topic 6: Competitive Positioning | - Competitive differentiation
|
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