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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Audience Creation & Management | 20% | - Build and configure audience segments - Audience activation and delivery - Classification and taxonomy setup |
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
A) 8
B) 6
C) 3
D) 4
2. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
A) bk_addNameHash
B) bk_addZipHash
C) bk_addPhoneHash
D) bk_addAddressHash
E) bk_addEmailHash
3. On an average, at what rate does data decay?
A) 2% per year
B) 12% per month
C) 20% per week
D) 2% per month
4. Which two are attributes of third-party data? (Choose two.)
A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Can be confirmed from multiple outside sources
D) Free to use for activation, targeting, and analytics
5. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A) awytM3DD bk112=25|bk111=M|bk115=2
B) awytM3DD bk112=25%bk111=M%bk115=2
C) awytM3DD bk112=25~bk111= M~bk115=2
D) awytM3DD bk112=25,bk111=M,bk115=2
E) awytM3DD bk112=25@bk111=M@bk115=2
F) awytM3DD bk112=25#bk111= M#bk115=2
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C,E | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: A |
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