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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Uses a transparent 1x1 image pixel
B) Audience data on past users is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Only data on users that are seen on a go-forward basis is sent.

2. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Buyer Exchange Report
C) Campaign Activity Report
D) Funnel Analysis Report
E) Media Discovery Report
F) Audience Usage Report

3. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Avoid
B) Buy
C) Optimize
D) Target

4. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Click the "Mobile" configuration template.
B) Select "Suppress multiple tagging" advanced configuration option.
C) Select "Suppress cache busting" advanced configuration option.
D) Select the "Disable mobile support" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

Solutions: