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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

A) Report Delivery Frequency
B) Export File Format
C) Data Retention Policies
D) Data Source Permissions

2. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Apply a fallback metric for revenue tracking.
B) Recreate the calculated metric using campaign event types.
C) Enable cross-channel campaign tracking.
D) Map the correct campaign events to the revenue metric.

3. Which field must be defined when configuring a data view for multi-channel reporting?
Response:

A) Identity Field
B) Data Refresh Interval
C) Campaign Activation Date
D) Metric Calculation Rule

4. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:

A) Adjust the campaign priority settings.
B) Update the date range to cover the entire quarter.
C) Create a custom metric for campaign tracking.
D) Enable identity resolution for all campaign events.

5. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 5 is attributed $38.4 million in order value during the attribution window.
B) Email 3 had the greatest average attributed order value per email click.
C) Email 4 was the last email clicked before orders totalling $54.3 million.
D) Email 2 generated the highest click-to-order ratio.

Solutions: