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HP HP2-B102 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Fundamentals | - Consultative selling approach - Basic competitive positioning - Solution mapping to customer requirements |
| Customer Needs and Business Requirements | - Small and medium business printing needs - Enterprise printing workflows and document management - Cost optimization and efficiency drivers |
| HP Value Proposition and Differentiation | - Reliability and total cost of ownership - Security and managed print services - Sustainability and environmental considerations |
| HP Imaging and Printing Portfolio Overview | - Print solutions and services ecosystem - Printer and multifunction device categories - Inkjet and Laser printing technologies |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is the role of the reseller during the support stage of the technology lifecycle?
A) to monitor usage and to notify managers if users abuse their printing privileges
B) to provide training for end users and address operation issues
C) to determine how to redeploy devices
D) to cross-sell additional accessories and service
2. According to HP what indicates whether an HP sales person is successful?
A) The sales person's clients are successful.
B) The sales person earns more margin than colleagues do.
C) The sales person sells more devices per month than any other HP sales person.
D) The sales person consistently wins HP sales awards
3. What is likely to happen when a business customer begins using more color in the marketing documents that they send to customers?
A) decreased response from customers
B) decreased costs of printing marketing documents
C) increased costs of mono printing
D) increased response from customers
4. What does the HP Printing Sales Guide help resellers do?
A) find which devices are discontinued
B) determine the discounts that are available to them
C) calculate their margin on each device, accessory, supply, and
D) create professional sales presentations
5. What are the two basic selling methods employed in imaging and printing sales? (Select two.)
A) Contractual
B) Transactional
C) Group
D) Commission
E) Try and buy
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,B |



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