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IBM M2050-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce Overview & Value Proposition | 25% | - Buy-Sell-Service framework - Customer pain points and solutions - Core concepts and business drivers |
| Topic 2: Sell Offerings & Capabilities | 30% | - Coremetrics and Unica solutions - Digital marketing and personalization - Distributed Order Management - Cross-channel commerce |
| Topic 3: Service Offerings & Analytics | 20% | - Business intelligence and analytics - Customer self-service and support - Competitive positioning and use cases |
| Topic 4: Buy Offerings & Capabilities | 25% | - Supply chain visibility and optimization - Procurement and inventory management - Logistics and fulfillment |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
What customer value is delivered with holistic inventory visibility?
A. Fulfilling orders via inventory in-transit.
B. Incorporating customer sentiment into the order process.
C. Providing only the best quality products.
D. Reducing supply chain costs.
Question 2
Supply chain visibility _____________________________
A. applies marketing techniques to supply chain management
B. is focused primarily on business dashboards
C. automatically handles all exceptions
D. coalesces a myriad of information to automate response and highlight exceptions
Question 3
Elements of a powerful self-service experience include all, EXCEPT one of the following:
A. Accommodate product returns, regardless of the context.
B. Improve loyalty by facilitating integration with social networks.
C. Create dynamic, engaging, web experiences.
D. Target the right experience, to the right user, via the right channel, at the right time.
Question 4
Extended selling channels and brand experience include .
A. call center and physical stores
B. segmentation, promotions, targeting
C. web store, mobile store, kiosks
D. social integration, remote widgets, affiliates
Question 5
Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?
A. Replenishment optimization.
B. Transportation optimization.
C. Merchandise allocation.
D. Network optimization.
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: D |



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