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IBM P2080-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management and Audience Configuration | 20% | - Duplicate suppression and householding - Contact and response history tracking - Data source mapping and integration - Audience levels and audience tables |
| Administration, Security and Troubleshooting | 10% | - Log files and error handling - User roles and permissions - System maintenance and tuning - Configuration utilities (configTool, unica_actrg) |
| Unica Campaign Architecture and Configuration | 30% | - System architecture overview - Marketing Platform integration - Server and web application setup - Database configuration and connections |
| Offers, Campaign Execution and Scheduling | 15% | - Offer creation and management - Batch and real-time processing - Performance monitoring and reporting - Campaign scheduling and execution |
| Flowchart Design and Process Logic | 25% | - Select, Merge, Segment, and Audience processes - Target Cell Spreadsheet usage - Snapshot, Mail List, and Call List processes - Building and editing flowcharts |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?
A. Data Manipulation
B. Cube
C. Track
D. Analytical/Optimization
Question 2
What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?
A. Offer History
B. Contact History
C. Response History
D. Attribute History
Question 3
In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?
A. Mapping
B. Filtering
C. Switching
D. Segmentation
Question 4
Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)
A. Segment
B. Sample
C. Merge
D. Audience
Question 5
In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?
A. Select process
B. Select, Merge, Audience and Snapshot processes
C. Select, Merge, Audience, and Extract processes
D. Select and Extract processes
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
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