VALID MCC-201 Exam Dumps For Certification Exam Preparation
MCC-201 Dumps PDF 2023 Strategy Your Preparation Efficiently
Salesforce MCC-201 certification is a valuable credential for professionals who want to demonstrate their expertise in integrating Salesforce and Marketing Cloud. By passing MCC-201 exam, professionals can gain a competitive edge in the job market and open up new career opportunities in the field of marketing automation.
Salesforce has announced its latest certification exam, the MCC-201: Marketing Cloud Connect Essentials. MCC-201 exam is designed to test the candidate's knowledge of Marketing Cloud Connect, which is a powerful tool that enables the integration of Salesforce and Marketing Cloud. It is ideal for those who want to demonstrate their expertise in this area and enhance their career opportunities.
Salesforce MCC-201 exam focuses on the fundamentals of Marketing Cloud Connect and how it enables marketers to create a seamless and integrated experience for their customers. MCC-201 exam covers various concepts such as setting up Marketing Cloud Connect, configuring synchronization, and managing data extensions.
NEW QUESTION # 34
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Import File > Data Extract > File Transfer > Import File
- B. Import File > Query > Data Extract > File Transfer > Import File
- C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- D. File Transfer > Import File > Data Extract > File Transfer > Import File
Answer: C
NEW QUESTION # 35
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A common field like Physical Address for Contact Key.
- B. A GUID or another generated ID for Contact Key.
- C. A number field such as subscriber's phone number for Contact Key.
- D. An email address for Contact Key.
Answer: C
NEW QUESTION # 36
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- B. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- C. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Answer: A
NEW QUESTION # 37
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. SSJS
- B. SQL
- C. HTML
- D. AMPscript
Answer: A
NEW QUESTION # 38
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Answer: A,B
NEW QUESTION # 39
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data extension can be updated using a query activity.
- B. A data filter can be automated with a filter activity.
- C. A filtered data extension can be populated with a filter activity.
- D. A random data extension can be updated with a filter activity.
Answer: B,D
NEW QUESTION # 40
Which two statements are correct about Send Logging? Choose 2 answers
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. A business unit can support up to three Send Logs.
- D. Send Log data extensions are archived automatically based on retention settings.
Answer: A,B
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 41
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: C
NEW QUESTION # 42
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Implement a new SSL Certificate for the new brand.
- B. Request a second SAP for the existing business unit.
- C. Create a new business unit for the new brand.
- D. Request a Private Domain to be added to the existing business unit.
Answer: C
NEW QUESTION # 43
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'A. Q Split the existing activities into two separate automations.
- A. validate the row count of the staging data extension and send a notification email.
- B. Place a Verification Activity between the import and SQL Query activity.
- C. Write a custom SSJS script to
- D. Implement a Wait Activity to wait until the data extension is populated with records.
Answer: D
NEW QUESTION # 44
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Multi-Step journey with an API Event entry source
- B. Single Send journey with an API Event entry source
- C. Triggered Send Definition
- D. Transactional Messaging API
Answer: C
NEW QUESTION # 45
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. An external system to receive and confirm callback and subscriptions
- C. An Interaction Studio instance to ingest their data
- D. A Datorama instance to ingest their data
Answer: B
NEW QUESTION # 46
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases can differentiate click activity in an email to the same URL.
- B. Tracking aliases are primarily relevant when used with email conversion tracking.
- C. Tracking aliases are found in Tracking and some standard reports.
- D. Tracking aliases are associated with a URL in HTML as: tag="alias text".
Answer: A,B
NEW QUESTION # 47
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. All filters created before will adapt automatically to the new cardinality.
- B. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- C. A contact may NOT show up in the filter based on one of the data extensions.
- D. All scheduled sends using a filter based on one of the data extensions should be reviewed.
Answer: C,D
NEW QUESTION # 48
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_as_webpage%%
- B. %%view_online%%
- C. %%view_email_url%%
- D. %%vawp%%
Answer: C
Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
NEW QUESTION # 49
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Data Filter
- B. Triggered Send
- C. Suppression List
- D. Automation Studio
- E. Template Based emails
Answer: A,D,E
NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A. CampaignMember ID
- B. Contact ID
- C. External ID
- D. Individual ID
Answer: B
NEW QUESTION # 51
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. WebCollect
- C. Send email activity which contains a link to subscription center
- D. data extension with opt in status
Answer: A,C
NEW QUESTION # 52
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Campaign Entry Source on the Lead Object
- B. Salesforce Data Entry Source on the Contact Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Data Entry Source on the Account Object
Answer: D
NEW QUESTION # 53
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Publication Lists
- B. Query Activities
- C. Attribute Groups
- D. Data Filters
Answer: D
NEW QUESTION # 54
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A manual email send for each transactional message.
- C. A scheduled automation to send daily transactional messages.
- D. A file drop automation to send transactional messages.
Answer: A
NEW QUESTION # 55
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Existing users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 24 hours.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
NEW QUESTION # 56
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- C. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Answer: D
NEW QUESTION # 57
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Use substitution strings to populate the From Name and From Email values in the sender profile.
- B. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
Answer: A,D
NEW QUESTION # 58
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