View All AD0-E559 Actual Exam Questions Answers and Explanations for Free Jan-2024
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Adobe AD0-E559 Exam Syllabus Topics:
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NEW QUESTION # 16
David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?
- A. System
- B. Person/Lead
- C. Trigger
Answer: A
Explanation:
Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
NEW QUESTION # 17
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)
- A. Ensure the right Tokens are used and default values are set.
- B. Ensure the unsubscribe link is not used.
- C. Ensure that Marketing Suspended records have been added to the target audience
- D. Ensure there are HTML and Text versions of the email.
Answer: A,D
Explanation:
Explanation
Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices. Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality
NEW QUESTION # 18
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A. Microsoft Dynamics
- B. Freshworks CRM (Formerly Freshsales)
- C. Salesforce
- D. Zoho
Answer: A,C
Explanation:
Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
NEW QUESTION # 19
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
- B. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
- C. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
Answer: B
Explanation:
Explanation
The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.
NEW QUESTION # 20
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
- A. Registered
- B. Invited
- C. Any statuses, as long as the person is a member of the program
Answer: A
Explanation:
Explanation
The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.
NEW QUESTION # 21
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
- A. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- B. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
- C. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
Answer: A,D
Explanation:
Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox and to click the 'Register Now' CTA on the invite email, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.
NEW QUESTION # 22
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.
How can he find out where the email is still being used?
- A. In the Audit Trail of the Admin screen
- B. In the Used By page of the program
- C. In the Used By tab of the email
Answer: C
Explanation:
Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used
NEW QUESTION # 23
An Adobe Marketo Engage administrator is building a revenue model:
When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?
- A. Add at least one SLA stage to the model.
- B. Add triggers to all stage transitions.
- C. Add all stages to the success path.
Answer: C
Explanation:
Explanation
The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.
NEW QUESTION # 24
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
- A. Bhaskar will be able to create product-specific dynamic content.
- B. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
- C. Bhaskar will be able to create product-specific nurtures.
Answer: B
Explanation:
Explanation
One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.
NEW QUESTION # 25
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. The form can be used across multiple programs
- B. There are more design options for the form's layout
- C. The form can be shared across workspaces
Answer: A
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 26
A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.
Why would a person not appear on this smart list?
- A. The person was last sent an email 6 months ago.
- B. The email sent to the person last week bounced.
- C. The person unsubscribed from the email they received last month.
Answer: B
Explanation:
Explanation
A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint
NEW QUESTION # 27
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:
In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:
Why have these tokens been set up in this folder?
- A. No reason. Tokens only have a function inside a program.
- B. So they will be available in all programs inside the folder.
- C. As an easy example to copy to all programs Inside the folder.
Answer: B
Explanation:
Explanation
The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values
NEW QUESTION # 28
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
- A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
- B. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
- C. A trigger campaign is running unsubscribing new people automatically until they give their consent.
Answer: A
Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change
NEW QUESTION # 29
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
Answer: C
Explanation:
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
NEW QUESTION # 30
A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:
Their interesting moments however did not show the web page each person had visited. Why not?
- A. A different Smart Campaign must be used for each web page to accomplish this.
- B. A trigger token cannot successfully be used within a batch smart campaign
- C. It Is not possible to customize what is shown in an Interesting Moment view.
Answer: B
Explanation:
Explanation
A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}.
A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment view
NEW QUESTION # 31
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A. Original Source Info
- B. Acquisition Program
- C. Lead Source
Answer: A
Explanation:
Explanation
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
NEW QUESTION # 32
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
- A. Only for people already known in the database
- B. Only for people who click the link in the email
- C. For all people going to the landing page
Answer: A
Explanation:
Explanation
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill
NEW QUESTION # 33
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms natively offer custom stylization on different landing pages.
- B. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- C. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
- D. Global forms allow for consistent scoring and reporting and data standardization.
Answer: B,D
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 34
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?
- A. The 10 people would remain in a 2 days duration.
- B. The 10 people would automatically follow the new duration.
- C. The 10 people would error out and skip the wait step.
Answer: B
Explanation:
Explanation
The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.
NEW QUESTION # 35
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?
- A. So she can use it in a Smart Campaign to follow-up the registration.
- B. So she can alert the Sales Owner of the registrant about their interest.
- C. So she can use It as a choice with the Thank You Page in Form Settings
Answer: C
Explanation:
Explanation
The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.
NEW QUESTION # 36
The Acme Case Study program contains the following assets and campaigns:
The A - Downloaded smart campaign contains the following trigger:
The A - Downloaded smart campaign contains the following flow steps:
A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?
- A. The Content Form is local to this program, so the program is automatically set as the acquisition program.
- B. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
- C. The program contains no mechanism to set the acquisition program for the person.
Answer: A
Explanation:
Explanation
The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.
NEW QUESTION # 37
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