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Facebook Certified media buying professional Sample Questions:

1. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should just change the image in the current post on your Fan Page and re-activate the ad.
B) You should change the title so that it does not require people to like your client's Fan Page.
C) You should hide the current post and post a new video with the new titles.
D) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

2. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) People within the control group that will view your ads become part of the exposed group.
B) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
C) You can set up a brand lift study through your Business Manager.
D) People within the test group that will view your ads become part of the exposed group.
E) The difference between the test group and the control group are analyzed to see the results of a brand lift study.

3. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You can track events and debug your pixel through Facebook's Analytics dashboard
B) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
C) You should install a second pixel and make sure it works properly
D) You can test your events in the "Events Manager" under your Business Manager
E) You should check your campaigns to see if they are showing events.

4. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) No, since they are employees and not administrators at the Business Manager Account.
B) Yes, but only if they are also employees of the Business Manager Account.
C) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

5. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) You need to have Facebook pixel implemented
B) You ad campaigns need to be making at least 50 conversions per month.
C) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
D) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
E) You ad campaigns need to be making at least 50 conversions per week.

Solutions: