Google Search Advertising Advanced Exam Practice Test : adwords-search

  • Exam Code: adwords-search
  • Exam Name: Google Search Advertising Advanced Exam Practice Test
  • Updated: Aug 26, 2026
  • Q & A: 235 Questions and Answers

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Google adwords-search Exam Syllabus Topics:

SectionWeightObjectives
Ad Creation and Optimization25%- Responsive Search Ads (RSA)
  • 1. Headline and description best practices
    • 2. Asset combination and performance
      - Text ad and extension usage
      • 1. Callouts, sitelinks, call, location extensions
        • 2. Ad relevance and Quality Score
          Campaign and Strategy Fundamentals20%- Keyword strategy
          • 1. Keyword research and selection
            • 2. Negative keyword implementation
              • 3. Keyword match types
                - Search campaign structure and setup
                • 1. Account, campaign, ad group hierarchy
                  • 2. Campaign goals and settings
                    Bidding and Automation25%- Manual bidding strategies
                    • 1. Manual CPC, enhanced CPC
                      - Smart Bidding
                      • 1. Target CPA, Target ROAS, Maximize Conversions
                        • 2. Automation and optimization score
                          Audience and Targeting15%- Audience segmentation
                          • 1. Remarketing lists for search ads (RLSA)
                            • 2. In-market, affinity, custom intent
                              - Location and device targeting
                              • 1. Device bid modifiers
                                • 2. Geographic adjustments
                                  Measurement and Performance Analysis15%- Conversion tracking
                                  • 1. Attribution models
                                    • 2. Tag implementation
                                      - Reporting and optimization
                                      • 1. Identifying performance gaps
                                        • 2. Key metrics (CTR, CPC, CPA, ROAS)

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          1. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

                                          A) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
                                          B) Credit card
                                          C) Check or Wire Transfer
                                          D) Bank transfer


                                          2. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

                                          A) You'll automatically be notified with a green play button on the Reports page, when the report is done.
                                          B) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
                                          C) The report will appear automatically on the Reports page - as long as you don't close your browser.
                                          D) The report will be emailed to your Google AdWords email address when it's complete.


                                          3. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

                                          A) -tea -free -samples
                                          B) Gourmet coffee beans
                                          C) Holly should add as many keywords as possible and then use the CPM method.
                                          D) Coffee


                                          4. In which of the following colors do the unposted local changes appear?

                                          A) Blue
                                          B) Red
                                          C) Green
                                          D) Purple


                                          5. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

                                          A) The report will be emailed to your Google AdWords email address when it's complete
                                          B) You'll automatically be notified with a green play button on the Reports page, when the report is done.
                                          C) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
                                          D) The report will appear automatically on the Reports page - as long as you don't close your browser.


                                          Solutions:

                                          Question # 1
                                          Answer: C
                                          Question # 2
                                          Answer: B
                                          Question # 3
                                          Answer: B
                                          Question # 4
                                          Answer: D
                                          Question # 5
                                          Answer: C

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