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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation | - Content Builder usage
|
| Data Management | - Data structures
|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Email Sending & Automation | - Send processes
|
| Tracking & Reporting | - Performance analysis
|
Salesforce Email Essentials (EEB101) Sample Questions:
What can be used to join two data extensions to segment via Drag and Drop Segmentation?
- A. Send Relationship
- B. Data Relationship
- C. Subscriber Key
- D. Subscriber ID
Correct Answer: C 🗳️
What are some best practices for improving email delivery? (Choose 2)
- A. Make sure you are communicating in frequency subscriber expects.
- B. Walled Content
- C. Don't buy email lists
- D. Authenticate email to avoid bulk folder delivery
Correct Answer: A,D 🗳️
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
- A. Offer email opt-in when customers create an account
- B. Capture email addresses through the use of browser cookies
- C. Use incentives such as a discount or free shipping to encourage opt-in
- D. Send emails to a purchased list with a request to opt-in
Correct Answer: A,C 🗳️
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
- A. A/B Tests
- B. Test Sends
- C. Scheduled Sends
- D. Triggered Sends
- E. Send Previews
Correct Answer: A,C,D 🗳️
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- C. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
Correct Answer: D 🗳️
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