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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A. _Complaint
B. _BusinessUnitUnsubscribes
C. _Subscribers
D. _Unsubscribe

Question 2

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.

Question 3

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Entry Data
B. Salesforce Data
C. Journey Data
D. Contact Data

Question 4

A healthcare organization stores highly sensitive patient communication preferences. Only authorized administrators should modify consent information, while marketers may view audience counts but not individual consent records. Which recommendation best addresses this requirement?

A. Maintain consent only in Publication Lists.
B. Store consent within email content.
C. Apply role-based permissions that separate administrative and marketing responsibilities.
D. Grant all marketers Administrator permissions.

Question 5

A consultant notices that several triggered emails experience inconsistent delivery times during peak business hours. Marketing emails continue to send successfully. Investigation shows the triggered sends share the same infrastructure and priority as large promotional campaigns. Which recommendation is most appropriate?

A. Increase email size.
B. Increase Journey Builder wait times.
C. Separate transactional messaging from promotional send infrastructure whenever possible.
D. Schedule promotional campaigns later in the week.

Solutions: