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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
C) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
D) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

2. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) List Emails
B) Layout Templates
C) Landing Pages
D) Social Posts
E) Content Files

3. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
B) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
C) Automation rules with attended webinar and remove action
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action &

4. LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A) Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
B) Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case
C) Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
D) Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

5. What access should sales and marketing users have to access embedded analytics dashboards?

A) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C) The "Analytics View Only Embedded App" permission set license
D) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Solutions: