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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?

A) Journey Builder multi-step journey with an API entry event and a decision split.
B) Journey Builder Transactional Send Journey.
C) Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
D) Automation with a Send SMS and Send Email activity in separate consecutive steps.

2. Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.
B) In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.
C) In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.
D) In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.

3. Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A) Sender Authentication Package
B) Private Domains
C) Custom Delivery Profiles
D) Reply Mail Management

4. Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years.
They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? Choose 2 answers

A) Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B) Replace the current data extension with a new data extension configured with a Retention Period.
C) Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D) Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

5. A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP. What should a consultant recommend to deploy the email?

A) Use a User-Initiated Emails Interaction.
B) Use the Transactional Messaging API.
C) Execute a Triggered Emails Interaction.
D) Inject the subscriber into a Journey.

Solutions: