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IBM 000-M96 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A. Click the Segments icon.
B. Select the Associate checkbox.
C. Select the Sessions menu.
D. Click the Implementation link within the campaign.

Question 2

Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A. Select
B. Segment
C. Sample
D. Extract

Question 3

When should a user regenerate a strategic segment in Unica Campaign?

A. Whenever a new campaign is created.
B. Daily
C. When datasource contents have changed.
D. Never

Question 4

In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A. Unica NetInsight
B. Unica Marketing Operations
C. Unica eMessage
D. Unica Optimize

Question 5

For Unica Campaign, what prefix is used for system tables?

A. UARC_
B. DBO_
C. UA_
D. SYS_

Solutions: