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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Topic 2: Sales Positioning and Value Proposition | - Identifying customer business challenges - Mapping IBM solutions to customer needs |
| Topic 3: Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios - Omni-channel customer experience examples |
| Topic 4: Smarter Commerce Overview | - IBM Smarter Commerce strategy overview - Business value and concepts of Smarter Commerce |
| Topic 5: IBM Smarter Commerce Solutions | - Commerce and customer engagement capabilities - Marketing, sales, and supply chain integration |
| Topic 6: Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?
A. Rapid time to value, based on pre-integration and common marketing constructs.
B. Recognized best of breed customer interaction platform.
C. Recognized best of breed web analytics and 1:1 marketing.
D. Support for social networks, affiliates, and content aggregators.
Question 2
What is global visibility of purchase transaction required for?
A. Cross-channel returns management.
B. Cross-channel fulfillment.
C. A & B
D. Merchandise assortment management.
Question 3
You can create a powerful self-service experience for the customer using?
A. The IBM Commerce Framework
B. The IBM Customer Experience Suite
C. The IBM Enterprise Service Process Manager
D. The IBM Customer Service System
Question 4
Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?
A. Decreased returns.
B. Reduce stock-outs and expediting costs.
C. Exceed customer expectations.
D. Increased inventory turns.
Question 5
Which type of constraint optimization problem can Smarter Commerce address?
A. Store space planning.
B. Inventory allocations.
C. All of the above.
D. Transportation routes.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B |
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