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IBM 00M-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Competitive Positioning & Differentiation | 20% | - Comparison with competing BI platforms - Key differentiators and advantages - Overcoming objections |
| Topic 2: Sales Strategy & Solution Positioning | 20% | - Success stories and customer examples - Mapping solutions to business problems - Licensing and deployment models |
| Topic 3: Understanding Business Intelligence Market & Customer Needs | 25% | - Value drivers and ROI for BI investments - Identifying customer personas and use cases - Business challenges and requirements for BI solutions |
| Topic 4: IBM Cognos BI Product Features & Capabilities | 35% | - Self-service BI and data exploration - Active reports and mobile access - Reporting, analysis, and dashboards - Integration, scalability, and security |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?
A. IBM Clarity
B. IBM SPSS
C. IBM Cognos TM1
D. IBM Info Sphere Datastage
Question 2
An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?
A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B. Cognos allows organizations to select the appropriate roles that match their user behaviors.
C. Cognos was designed to take information from multiple applications and pull it together into a single platform.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
Question 3
Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A. Most enterprise organizations have some form of BI or reporting already.
B. Every enterprise organization has budget for a more effective BI solution.
C. Every enterprise organization has a need for BI.
D. BI is relevant to most users in an enterprise organization.
Question 4
What is the main purpose of ad hoc reports in IBM Cognos BI?
A. To provide a detailed view of the financial health across the business.
B. To deliver stakeholders a personalized experience based on a single report authored by IT.
C. To provide a point in time picture of performance based on an operational database.
D. To provide an easy and simple way to create a report and interact with it.
Question 5
What is NOT one of the many mobile platforms supported with a native IBM Cognos BI application?
A. Apple iOS
B. BlackBerry OS
C. Windows Mobile
D. HP webOS
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: D |



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