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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Using the Subscriber Preview tool, cycle through the list of subscribers.
B) Create a user-initiated email to send to the list of subscribers.
C) Use the Test Send tool to trigger copies of the email.
D) Select the "Preview" tab within the Classic Content tool.

2. Which feature can segment on behavioral data?

A) Data Extension
B) Tracking
C) Import Activity
D) Data Filter

3. A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A) User-initiated email message
B) HTML Paste
C) Email templates
D) Email Send Wizard

4. A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A) Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
B) Create a Test data extension composed of the management team and Test Send to the Test data extension.
C) Find each individual with Subscriber Preview and Test Send to each individual Recipient.
D) Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.

5. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A) Filtered Group
B) List Detective
C) Publication List
D) Smart Capture

Solutions: