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IBM P8010-099 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Explore | 8% | - Report sharing and access control - Advanced analysis features |
| Topic 2: Tagging, Data Collection, and Categorization | 30% | - Category definition and hierarchy - Implementation of Coremetrics tags - Data collection mechanisms |
| Topic 3: Analytics | 12% | - Report generation - Metric definitions and interpretation |
| Topic 4: AdTarget | 18% | - Data syndication setup - Partner integration - Retargeting functionality |
| Topic 5: LIVEmail | 18% | - ESP partner configuration - Segment creation and management - Email metrics integration |
| Topic 6: Intelligent Offer | 14% | - Configuration and deployment - Recommendation algorithms |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Question 1
How many cookies are created and used by Intelligent Offer?
A. 1 permanent cookie
B. 1 session and 1 permanent cookie
C. No cookies get used.
D. 1 session cookie
Question 2
Which Analytics reports support multi-level category structures (more than 1 category level)?
A. Merchandising Report.
B. Topline Summary and Clickstream.
C. Merchandising and Page Categories.
D. None.
Question 3
How far back can the trigger delay and suppression event windows be configured for a Booking / Cart / Application Abandoner Best Practice program in LIVEmail,?
A. 14 days
B. 7 days
C. 30 days
D. 90 days
Question 4
In order to leverage AdTarget reporting features, what is required?In order to leverage AdTarget? reporting features, what is required?
A. Include the prefix t_?in the Include the prefix ?t_?in the Vendor parameter of the MMC code assigned to a given display advertisement.
B. Include the prefix t_?in the Include the prefix ?t_?in the Category parameter of the MMC code assigned to a given display advertisement.
C. Include the prefix t_?in the Include the prefix ?t_?in the Item parameter of the MMC code assigned to a given display advertisement.
D. Include the prefix t_?in the Include the prefix ?t_?in the Placement parameter of the MMC code assigned to a given display advertisement.
Question 5
What is the maximum number of Partners a client is allowed to syndicate data to simultaneously via AdTarget?
A. No limit.
B. 3
C. 4
D. 5
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B |
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