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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Data flow management within and outside the platform - Salesforce Connector integration |
| Sitemap | 18% | - Content zones configuration - Sitemap design and best practices - Catalog and page mapping - Unified customer profile building - Web SDK implementation |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Activation | 18% | - Campaign creation and execution - Open-time email campaigns - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis |
| Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Segmentation | 18% | - Segment creation and management - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Promotion
B) Einstein recipes
C) Einstein Decision
D) Catalog items
2. Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
A) Co-Browse
B) Collaborative Filtering
C) Similar Items
D) Trending
3. How often does interaction studio poll the sftp for new files for ingestion?
A) Daily
B) Immediately
C) Hourly
D) Every 15 minutes
4. ETL feeds must follow explicit specifications and require which type of file format?
A) Binary
B) Text
C) CSV
D) JSON
5. Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A) Infobar with CTA
B) Banner with CTA
C) Einstein product recommendation
D) Einstein content recommendation
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: D |




