Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 08, 2026
  • Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Lead Generation & Management- Forms & Landing Pages
  • 1. Landing page creation and optimization
    • 2. Form handlers and conversion tracking
      - Prospect Management
      • 1. Lifecycle management and nurturing
        • 2. Segmentation lists and dynamic lists
          Reporting & Analytics- Engagement Metrics
          • 1. Campaign reporting and ROI analysis
            • 2. Email performance tracking
              - B2B Marketing Analytics
              • 1. Dashboards and insights interpretation
                Account Engagement Fundamentals- Platform Overview & Terminology
                • 1. Lifecycle and engagement model
                  • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    Marketing Automation- Scoring & Grading
                    • 1. Scoring models configuration
                      • 2. Grading profiles and qualification rules
                        - Engagement Studio
                        • 1. Nurture campaign design
                          • 2. Automation rules and drip programs
                            Data Management & Integration- Salesforce CRM Sync
                            • 1. Field mapping and sync behavior
                              • 2. Data quality and deduplication
                                - Automation Data Handling
                                • 1. Custom fields and segmentation logic
                                  • 2. Importing/exporting prospect data
                                    Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. What is a good bounce rate?

                                        A) Less than 10%
                                        B) Less than 5%
                                        C) More than 20%
                                        D) More than 10%


                                        2. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
                                        Which statement accurately describes how to create the new field?

                                        A) The field Is created and added to the form in Engagement Studio.
                                        B) The field Is created as a default account field in the form editor.
                                        C) The field is created as a custom prospect field in the form editor.
                                        D) The field is created as a custom prospect field on the Prospect Fields page.


                                        3. What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

                                        A) End
                                        B) Action
                                        C) Rule
                                        D) Trigger


                                        4. LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
                                        " for their product interest field.
                                        Which field component should they modify?

                                        A) The field type
                                        B) The prospect field
                                        C) The field data format
                                        D) The prospect field label


                                        5. The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

                                        A) The prospect will receive the email Saturday.
                                        B) The prospect will receive the email Tuesday.
                                        C) The prospect will receive the email Friday.
                                        D) The prospect will receive the email Monday.


                                        Solutions:

                                        Question # 1
                                        Answer: A
                                        Question # 2
                                        Answer: D
                                        Question # 3
                                        Answer: B
                                        Question # 4
                                        Answer: D
                                        Question # 5
                                        Answer: D

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