IBM Cognos Business Intelligence Sales Mastery Test v1 : 000-M247

  • Exam Code: 000-M247
  • Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v1
  • Updated: Aug 05, 2026
  • Q & A: 41 Questions and Answers

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IBM 000-M247 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Strategy- Sales opportunities
  • 1. Cross-selling and up-selling opportunities
  • 2. Objection handling and value articulation
  • 3. Target customers and industries
Topic 2: Business Analytics Solutions- Reporting and analysis
  • 1. Self-service analytics
  • 2. Dashboards and scorecards
  • 3. Ad hoc reporting
Topic 3: IBM Cognos Business Intelligence Portfolio- Business Intelligence overview
  • 1. IBM Cognos Business Intelligence value proposition
  • 2. Business benefits and use cases
  • 3. Core components and capabilities
Topic 4: Customer Requirements and Positioning- Identifying customer needs
  • 1. Solution positioning against customer scenarios
  • 2. Business challenges addressed by Cognos BI
  • 3. Business value and ROI messaging
Topic 5: Competitive Positioning- Competitive differentiation
  • 1. Positioning against competing BI solutions
  • 2. IBM Cognos strengths

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