IBM SPSS Predictive Analytics Sales Mastery v1 : M2020-229

  • Exam Code: M2020-229
  • Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
  • Updated: Aug 05, 2026
  • Q & A: 45 Questions and Answers

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IBM M2020-229 Exam Syllabus Topics:

SectionObjectives
Competitive and Solution Differentiation- Competitive landscape understanding
  • 1. Key selling points and positioning strategy
    • 2. IBM SPSS differentiators vs alternative analytics tools
      Sales Enablement and Positioning- Customer engagement scenarios
      • 1. Mapping SPSS capabilities to business problems
        • 2. Identifying customer needs for predictive analytics
          IBM SPSS Predictive Analytics Portfolio Overview- SPSS product positioning and value proposition
          • 1. Overview of IBM SPSS Predictive Analytics solutions
            • 2. Business value and use cases in analytics
              Industry Applications- Predictive analytics use cases
              • 1. Risk analysis and forecasting
                • 2. Customer churn prediction
                  • 3. Marketing optimization and segmentation

                    IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

                    1. What is the main capability of SPSS Statistics?

                    A) Automation
                    B) Prediction
                    C) Analysis
                    D) Collaboration


                    2. Which statement is true about SPSS Modeler Premium?

                    A) It leverages structured data only.
                    B) It addresses all but one of the phases in the CRISP-DM methodology.
                    C) It leverages unstructured data only.
                    D) It requires no programming experience to use.


                    3. Which SPSS product(s) are required in order to use SPSS Decision Management?

                    A) SPSS Collaboration and Deployment Services and SPSS Modeler
                    B) SPSS Modeler and SPSS Data Collection
                    C) SPSS Statistics and SPSS Modeler
                    D) SPSS Collaboration and Deployment Services and SPSS Statistics


                    4. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

                    A) Integrated management and deployment environment.
                    B) Document content management.
                    C) Automation and integration of analytical processes.
                    D) Support for the entire model lifecycle.


                    5. The user interface and capabilities of SPSS Decision Management are best suited for which type of user?

                    A) Line of business manager
                    B) Researcher
                    C) Executive
                    D) Analyst


                    Solutions:

                    Question # 1
                    Answer: C
                    Question # 2
                    Answer: D
                    Question # 3
                    Answer: C
                    Question # 4
                    Answer: B
                    Question # 5
                    Answer: A

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